Jennifer is an illustrator, art director and designer with a lifetime passion for textiles and fashion, which has led her to apply her hand-drawn designs on to silk scarves. Her mission is to create vibrant art and design that is uplifting and uses the power of colour to bring joy. She believes there are no limitations to the use of colour in design and that even selective little pops of colour bring positive energy...enlivening our wardrobes, homes and lives and creating space for self-expression and play. 

Inspired on a trip to the Gucci Museum in Florence, where she saw the original art for a collection of silk scarves spanning decades, Jennifer was moved to design her own line of silk scarves, bringing her back to her original love of fashion. 

Graduating with a Bachelor of Design in Fashion at Toronto Metropolitan University, Jennifer started her career as an illustrator, providing creative solutions with her distinctive style in the fields of editorial, publishing, advertising and product design. Some rewarding clients include LA Times, Delta Airlines, The United Way, The Royal Bank of Canada, Zoomer magazine, Orca Book Publishers, Food Illustrated UK, Fast Company, The National Post, Façon magazine Australia, Running Press and Klutz Publishing.  Working with Mudpuppy/Galison out of New York, she designed a number of children’s stationery products and toys. Two of her favourite jobs over the years were clothing designer at Hong Kong City Toys in Vancouver where she designed outfits for a fashion doll and graphic designer and photographer for Lion Roars Hotels and Lodges in South Africa.

Since, 2007, Jennifer has been designing fabric gift wrap...a sustainable alternative to disposable gift wrap. Over the years her wraps have been featured in Chatelaine magazine, Country Living, Style At Home, City TV, Martha Stewart Radio, The Boston Herald, Global TV, and Home & Country. She is the author of Wrapagami, the Art of Fabric Gift Wrap, published by Macmillan, NYC.  

Jennifer was born in Toronto and grew up in Europe. Living abroad and travelling extensively has greatly influenced her art and design. She currently lives and creates in Victoria, on Vancouver Island and has two children that are on their own artistic and musical journeys.

Photo of Jennifer by Carla Unger Photography, Jennifer's studio

For wholesale and custom orders, collaboration and licensing enquiries, please contact Jennifer at info@jenniferplayford.com